Telecom-native acquisition and identity layer for Web3 and fintech
W3cell turns mobile connectivity into a trusted, low-cost entry point for onboarding, verification, retention and monetization. The pre-seed round funds the Poland MVP and prepares the company for a Seed round
Connectivity first. Identity second. Wallet and payments next
W3cell combines the daily utility of mobile connectivity with telecom-grade identity signals and Web3/fintech monetization layers
1
Connectivity as acquisition
Freemium eSIM gives users a practical mobile service from day one, reducing friction and creating a real reason to install and return
2
Phone number as identity
Mobile number, eSIM and network signals become the trust layer for onboarding, verification, fraud prevention and retention
3
Wallet and payments as monetization
Virtual assets via licensed partners, digital goods, mobile balance payments and Open Gateway APIs expand revenue beyond connectivity ARPU
Problem
Web3 growth has an acquisition, trust and utility problem
VASPs compete for the same users, app-layer identity is weak, and most crypto apps lack daily utility. Telcos have the infrastructure, but not yet the Web3-native product layer
High CAC
Performance marketing is expensive and user quality is uncertain
Low daily utility
Users often register, complete KYC and then go inactive
Weak identity signals
Traditional app-layer KYC misses SIM status, number ownership and network context
Regulatory pressure
MiCA increases the need for trusted and compliant acquisition models
Solution
W3cell is not only a mobile plan
It is a trusted mobile entry point into Web3 and fintech, combining connectivity, identity, wallet access, marketplace and Open Gateway security
1
eSIM mobile service
Freemium connectivity with paid plans, usage upgrades and partner-funded rewards
2
Telecom identity layer
Phone number and network signals support KYC, risk scoring, SIM swap protection and onboarding trust
3
Wallet and virtual assets
Access through licensed VASP partners. W3cell holds no client funds and does not custody virtual assets
4
Marketplace and digital goods
Vouchers, top-ups and digital goods with mobile balance, fiat or partner payment options
5
Open Gateway security
Number Verification, SIM Swap and KYC Match strengthen onboarding and fraud prevention
6
Partner monetization
VASPs, fintechs, marketplaces and telcos can participate through fee-share, leadgen and platform models
Product Experience
A familiar mobile app that gradually unlocks Web3 and fintech
Users do not start with trading. They start with connectivity, then move into identity, wallet, marketplace and partner services
Activate eSIMInstant install and Polish mobile number
Create identityPhone number becomes the identity anchor
Use mobile servicesData, calls and messages create daily utility
Earn rewardsXP, cashback and referral mechanics drive retention
Access walletVirtual asset services via licensed partners
Build LTVPartner offers and loyalty create long-term value
Mobile account
Balance, usage, plan status and freemium mobile engagement in one self-care experience
Wallet layer
Wallet-linked experience for rewards, partner services and future Web3 interactions
Digital marketplace
Digital goods, vouchers and partner offers connected to verified telecom identity
Beachhead Market
Poland as the controlled launch market
Poland is designed as the execution market to prove the model before EU scale, with a high mobile penetration base, crypto adoption, MiCA-regulated environment and active MVNO/MVNE ecosystem
Why Poland
Poland offers a focused EU launch market with strong mobile penetration, growing eSIM readiness, active crypto adoption and a clear MiCA regulatory framework
38M+population
~140%mobile connection penetration
~30%estimated eSIM-capable smartphone base and growing
4Mactive eSIMs, about 7.5% of active SIM base
~18%crypto users penetration
MiCAEU-regulated operating environment
Primary segments
Initial acquisition is designed around high-intent communities where mobile utility, identity and partner services can create retention
Crypto-native early adoptersGen Y/Z mobile-first usersExpats, travelers and digital nomadsUnderbanked and mobile-payment-first customersVASP and Web3 partner audiences
Business Model
Telecom revenue first, Web3 and fintech upside next
The base case proves W3cell as a telecom business. Additional layers can improve ARPU, LTV and CAC payback without changing the core model
Recurring mobile revenue
Mobile plans, eSIM usage, data bundles and paid upgrades
Transactional revenue
Digital goods, vouchers, top-ups, marketplace purchases and DCB
VASP and fintech partnerships
Lead generation, reactivation, cross-sell and fee-share with licensed partners
Open Gateway APIs
Number Verification, SIM Swap and KYC Match as monetizable identity infrastructure
B2B platform licensing
SDKs, white-label modules, setup fees and rev-share with ecosystem partners
Marketplace expansion
Partner offers, loyalty campaigns and verified digital commerce
Traction and Ecosystem
Built on telecom, API and Web3 partnerships
The ecosystem combines MVNO/MVNE routes, Open Gateway access and VASP/Web3 partnerships
Telecom and MVNO/MVNE
Poland launch route and host terms Reached
Spain preliminary agreement Reached
UK, France, Belgium and Switzerland In discussion
LatAm and Africa regions Exploring
Open Gateway and APIs
CAMARAParticipating Member of The Telco Global API Alliance
Member
Infobip190+ countries and 800+ direct operator connections through global API infrastructure
Established
Gift cards and vouchersGlobal B2B aggregator route with access to 3,000+ retail brands
Reached
VASP and Web3
Preliminary agreement with a MiCA-licensed VASP Reached
Discussions with other key global VASP and Web3 platforms Ongoing
Financial Model
Poland base case - intentionally conservative
The current base case includes telecom-only revenue. Marketplace, VASP, Open Gateway and B2B licensing upside is excluded from the model
€36.7M3-year revenue
€12.4MNet cash flow contribution
51%Base-case ROI
13 moBreakeven from launch
3-year base case
Interactive view of the conservative telecom-only model
€1.77M
Year 1
€10.47M
Year 2
€24.42M
Year 3
Base case includes telecom-only revenue. Marketplace, VASP, Open Gateway and B2B licensing upside is excluded
Driver
Year 1
Year 2
Year 3
Subscribers, cumulative
35,744
124,265
237,552
Total revenue
€1.77M
€10.47M
€24.42M
Total costs
€3.44M
€8.01M
€12.86M
Contribution
-€1.67M
+€2.46M
+€11.56M
Contribution margin
-95%
+24%
+47%
Funding Ask
Raising €850K to launch Poland MVP and become Seed-ready
This is not just runway. It is a staged risk-reduction plan from concept to commercial readiness
€850KTotal round
SAFEFuture equity instrument
30%Discount
€2.2MTarget next Seed round
€300KFirst tranche
7 x €70KMonthly follow-on
€60KFinal tranche
9 moRunway
Milestones
Each funding stage reduces a specific business risk
The round is structured to convert investor capital into measurable execution evidence
1
Foundation
Finalize Polish setup, cap table, IP ownership, SAFE and reporting structure
This page is for informational purposes only and does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Financial projections are forward-looking and subject to execution, market, regulatory and partnership risks. Virtual asset services are expected to be provided only through licensed or regulated partners where legally available
